Monday, July 11, 2016

Shipping Labels That Make You Say HMMMMM…

When you think of shipping labels, many immediately think of the white 4” x 6” labels on a roll that go through a printer and you slap on a box. We have come a very long way, and the development of creative designs to solve unique problems is the fun part of the printing world. Don’t get me wrong, the simple labels play an extremely important role in shipping, but different is great too.
One of my very favorite shipping labels is the fold-under label. This design solved a very interesting set of issues: 

Fold Under Label - Printingworx1.       How can we print a shipping label and packing list in one pass to avoid mismatching mistakes?
2.       How can we save on toner? Or maybe even print heads?
3.       How can we include an invoice to a closed shipping carton without using a plastic “invoice enclosed” pouch to insert it in?

The fold-under label is one big label that had adhesive free areas.  You basically can print both the invoice/packing list and shipping label on one form eliminating costly mismatching mistakes.  Once printed, you can peel off the back label liner, fold the invoice/packing list information under, and affix the label to the box.  When the customer receives their package, they simply follow the pre-printed instructions on the label to tear off the “zip-strip” and they have their packing list in their hands. No more costly “Packing-List Enclosed” pouches.  For productivity, this means a person will not have to fold, insert, seal and affix a separate pocket to the carton and risk it falling off.

Fold-under labels are typically produced on direct thermal material, which obviously means they run through a direct thermal printer.  How does this benefit distribution centers? No toner and print heads which could potentially save them a ton of money.

It is a little mind-blowing that one shipping label can impact an FC so much.  It isn’t an option for everyone, but it is definitely worth a look !

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