When you think of shipping labels, many immediately think of
the white 4” x 6” labels on a roll that go through a printer and you slap on a
box. We have come a very long way, and the development of creative designs to
solve unique problems is the fun part of the printing world. Don’t get me
wrong, the simple labels play an extremely important role in shipping, but
different is great too.
One of my very favorite shipping labels is the fold-under label. This design solved a very interesting set of issues:
1.
How can we print a shipping label and packing
list in one pass to avoid mismatching mistakes?
2.
How can we save on toner? Or maybe even print heads?
3.
How can we include an invoice to a closed
shipping carton without using a plastic “invoice enclosed” pouch to insert it
in?
The fold-under label is one big label that had adhesive free
areas. You basically can print both the
invoice/packing list and shipping label on one form eliminating costly
mismatching mistakes. Once printed, you
can peel off the back label liner, fold the invoice/packing list information under,
and affix the label to the box. When the
customer receives their package, they simply follow the pre-printed
instructions on the label to tear off the “zip-strip” and they have their
packing list in their hands. No more costly “Packing-List Enclosed”
pouches. For productivity, this means a
person will not have to fold, insert, seal and affix a separate pocket to the
carton and risk it falling off.
Fold-under labels are typically produced on direct thermal material,
which obviously means they run through a direct thermal printer. How does this benefit distribution centers?
No toner and print heads which could potentially save them a ton of money.
It is a little mind-blowing that one shipping label can impact an FC so
much. It isn’t an option for everyone,
but it is definitely worth a look !
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