Thursday, October 13, 2016

Do Fundraiser Cards Really Live Up to Expectations?

The answer to that question is YES. Fundraiser cards can absolutely help your organization not only raise money, but keep a large percentage of the proceeds. All it takes is a little planning, and some creative sales, to get a program started and raise money.

Knowing where to start is sometimes the biggest challenge.  Local businesses traditionally like sponsoring home town causes.  It makes them look great and shows their community loyalty. So with that said, the best place to start is going to your local store owners to see if they want to offer a coupon, discount, freebie, or anything that will get customers in their doors and help the cause. Depending on the number of offers you receive will most likely determine what type of fundraising piece to design and order. If you have several offers, 15 or less, then you can use a single fundraiser card to capture all of the great values on the back of the card. However, there are times where you may want to opt for a card/key fob combination if you have the following scenarios:

    Fundraiser Card with Back Offers
  • If you have a business that just wants to have a one-time offer, put that offer on the key fob for redemption; the card portion can be kept for the ongoing promotions.
  • You are offering a value card where family members can take advantage of the offers.  The family member can have a key fob to keep on them, while one member keeps the actual card.
  • Maybe a business wants the extra real-estate to put their information and logo for the ongoing promotion.  The buyer can keep that on their key fob on a key ring specifically for that business for an ongoing promotion. 

Fundraiser Card with 3 Key FobsChoose from 1, 2, 3 and 5 additional key fobs to add to your piece depending on your needs. The nice thing about managing the program yourself, and not having an outside fundraising company help, is you get to keep more of the profits and stay efficient because you are not splitting commissions another company, your operating costs stay down, and there is no product to worry about handing out.  In fact, your operating costs could actually be paid for if you charge the business to advertise on the card. There are many creative ways to get more bang for your buck using fundraising cards. Check out sites such as The Fundraising Authority where there are several articles about fundraising including marketing ideas and various other resources to help you with your next project.